Smart Growth

Take a look at this video of Dr. Robert "Call me Bob" Freilich lecturing, at the University of Southern California, about planning for sustainable urban growth.

**He starts his presentation at 4:38**

He is incredibly straight-forward in his promotion of "smart growth". In his analysis of long-term planning using sustainable ideals, he makes the connection of sustainability to the economy. As he reiterates throughout the lecture, that's pretty much the biggest way to capture public attention in terms of the current environmental crisis.